Find the one client your website should be written to.
A free one-page scorecard. Score your past buyers on five questions, and the person to write every page for stands out. It takes about 15 minutes.
Read the first line of your homepage. Who is it talking to?
For most of us, it's "small businesses," "creative entrepreneurs" or "anyone ready to grow." Nobody reads a line like that and thinks, this is me.
The fix is to write to one real person: someone who already paid you, got a great result, and is exactly the kind of person you'd love ten more of.
This scorecard finds them.
What you'll do
1. List your last 10 to 20 buyers, by first name or initials.
2. Score each one 0, 1 or 2 on five questions: paid your price, got a great result, good to work with, came back or sent someone, and bought what you most want to sell more of.
3. Choose the top score, and write one sentence about who they are and the moment they came to you.
No buyers yet? The scorecard shows you where to start instead.
What you'll have
The one person to write every page to, and one sentence about them you can hold your homepage up against.
It's step one of One True Buyer, my short course with an AI assistant built in. Start here, free.
What's included
- The Buyer Scorecard: five questions that show which past buyer to write every page to.
- The One Line: a fill-in sentence that describes your buyer and the moment they came to you.
- A worked example from a brand designer, plus where to start if you have no buyers yet.
By Noettic Labs
What you get
- The Buyer Scorecard.docxDocument · 11 KB
- The Buyer Scorecard.pdfPDF · 47 KB
About Noettic Labs
Noettic Labs
I'm Chris Davies. I've spent 25 years on the delivery side of creative work: agency owner, publisher, brand strategist, and director of a gallery in Los Angeles. I write three newsletters a week to about 38,000 subscribers, and I teach branding to creative people. In all of it, one thing holds true: the work that sells is written to one person. One True Buyer is how I help you find yours. I also founded Noettic, where we help growing businesses decide where AI belongs, and where it doesn't.
Get The Buyer Scorecard
Free. Yours the moment you sign up.
Noettic Labs